Playlab Studio is built on a simple belief: great work happens where strategy meets imagination.

The Lab

A strategist-led collective, built for focus.
Playlab brings together ambitious specialists from across the creative industry. For each project, our founders act as your lead strategists, assembling a dedicated team with the exact expertise required.

You work directly with the talent; designers, copywriters, photographers; while we ensure every creative decision drives your core business objectives. Operating from Vienna and Malta, we're built for the modern market: agile, culturally-connected, and focused on your goals.

Meet the Founder

I'm Anna Hauser, creative strategist and founder of Playlab Studio. My path through agency creative teams and strategic consulting taught me that transformative marketing needs both fresh ideas and a clear plan. I founded Playlab to bridge that gap for ambitious founders.

Selected works:

Repositioned a traditional Viennese bakery chain for a younger audience, modernizing its brand story to drive relevance.
Co-developed an employer branding strategy for a consulting firm, helping them attract and retain top-tier talent.
Crafted a personal brand platform for a business development leader, building his authority and pipeline on LinkedIn.

Vienna, Austria

Meet the Co-Creator

I’m Chloe Chun, co-creator at Playlab Studio. With a background in marketing and management and roots in Hong Kong and Malta, I help turn creative ideas into systems that make work feel clearer, calmer, and more sustainable.

My experience spans marketing, operations, and creative execution, shaped by years of working closely with teams and people.

I’m Chloe Chun, co-creator at Playlab Studio. With a background in marketing and management and roots in Hong Kong and Malta, I help turn creative ideas into systems that make work feel clearer, calmer, and more sustainable.

My experience spans marketing, operations, and creative execution, shaped by years of working closely with teams and people.

Selected works:

Valletta, Malta

The Collective

Chloe Chun

Co-Creator in Marketing Strategy

Mercedes Muhm

Photography

Dylan Cacciattolo

Graphic Designer

At Playlab, we see creativity as a form of strategic problem-solving. Every project starts with a question, not an assumption. This dialogue ensures the work we build together, whether a brand foundation or a launch campaign, is not just compelling, but coherent, adaptable, and aligned with where you're going.

At Playlab, we see creativity as a form of strategic problem-solving. Every project starts with a question, not an assumption. This dialogue ensures the work we build together, whether a brand foundation or a launch campaign, is not just compelling, but coherent, adaptable, and aligned with where you're going.