The Lab

Playlab is a strategist-led creative collective.
We assemble a dedicated team for your specific project – designers, copywriters, photographers, and creatives – with a strategist ensuring every decision drives your business objectives. No agency overhead. Just the right people, aligned around your goals. Operating from Vienna and Malta, built for the modern market.

Meet the Founder

I'm Anna Hauser, creative strategist and founder of Playlab Studio. My path through agency creative teams and strategic consulting taught me that transformative marketing needs both fresh ideas and a clear plan. I founded Playlab to bridge that gap for ambitious founders. Some of my selected works include:

Repositioning of a traditional Viennese bakery chain for a younger audience, modernizing its brand story to drive relevance.
Crafting a personal brand platform for a business development leader, building his authority and showcasing expertise on LinkedIn.
Co-development of an employer branding strategy for a consulting firm, helping them attract and retain top-tier talent.

Portrait of Anna Hauser, founder of Playlab Studio

Vienna, Austria

The Collective

Chloe Chun

Co-Creator in Marketing Strategy

I’m Chloe Chun, co-creator at Playlab Studio. With a background in marketing and management and roots in Hong Kong and Malta, I help turn creative ideas into systems that make work feel clearer, calmer, and more sustainable.

My experience spans marketing, operations, and creative execution, shaped by years of working closely with teams and people.

I’m Chloe Chun, co-creator at Playlab Studio. With a background in marketing and management and roots in Hong Kong and Malta, I help turn creative ideas into systems that make work feel clearer, calmer, and more sustainable.

My experience spans marketing, operations, and creative execution, shaped by years of working closely with teams and people.

Valletta, Malta

Mercedes Muhm

Photography

Dylan Cacciattolo

Graphic Designer