I'm Anna Hauser, creative & strategy director and founder of Playlab Studio. My path through agency creative teams and strategic consulting taught me that transformative marketing needs both fresh ideas and a clear plan. I founded Playlab to bridge that gap for ambitious founders. Some of my selected works include:

• Repositioning of a traditional Viennese bakery chain for a younger audience, modernizing its brand story to drive relevance.

• Crafting a personal brand platform for a business development leader, building his authority and showcasing expertise on LinkedIn.

• Co-development of an employer branding strategy for a consulting firm, helping them attract and retain top-tier talent.